The Connect Initiative
At Authenticities, we see tourism as an opportunity to give something back to the rural communities that we interact with. Our approach is simple: to identify and develop communities through engaging with them, developing their skills and providing job opportunities. We believe that this approach contributes to their social and economic stability.
“Connect”, an initiative of Authenticities, is all about connecting hearts, lives, communities and futures by working with children in particular. The birth of Connect complements the spirit of Authenticities to enrich lives and be true and genuine in everything we do. Connect’s educational projects provide occasions for our clients to touch the hearts of children in rural areas.
Education is an important ingredient in the development of a person. -In Sri Lanka, we see great scope for improving the lives of children and impacting their future through educational projects.
We believe that small is big! Smaller initiatives are less bureaucratic, allow for faster response and better follow-up. At Authenticities, we know that the impact of little actions sometimes can be more meaningful. We choose our projects with great care and deliberation, committing ourselves to put a smile on the faces of children. Connect gives the opportunity to either donate to a fund that will be used to do projects in line with the Connect concept or to be involved in “hands-on” projects while visiting Sri Lanka.
We believe that prioritizing projects is as important as their conceptualization and execution. The regions that are most in need are in the north-central province, the northern province, the hill country and the east coast. The following initiatives that we have highlighted give the opportunity to get involved and make a difference:
Scope of Connect
The scope “Connect” is to Identify basic educational needs in rural Sri Lanka – helping and supporting children who are less fortunate. Our primary focus is to “identify” such projects prioritise them and execute efforts to see that it gets done and change their life through simple efforts. Funding for such “identified projects” would come through the following:
The role of Authenticities would be to contribute to such identified projects through financial contribution, total effort from identifying projects, creating awareness, generating funds, executing the projects and finally to ensure that the outcome if satisfactory and enduring.
As a responsible partner, we commit ourselves to this cause through regular checks and balance, site visits by our area coordinators and communicate progress through our website and social media. Through such transparent communication, all participants will be able to review our progress for such projects.
I am pleased to read that Authenticities has embarked on its project CONNECT, which is yet another positive step towards the making of a fine company. To my mind, businesses of every hue should have a difinitive approach and understanding towards social causes, as part of their portfolio.and success. Authenticities are laying this path and if other companies can take example, then Sri Lanka will turn out and an even better place, offering dignity and greater opportunity to its deprived. I am often amazed at the negative consequence of tourism on the culture, values, environment and social fabric around ancient societies such as ours and its about time that our industry learns to preserve and Give, more than it takes. Our people travelling with you in Lanka, will return with a much more fulfilling experience of not just marvelous sights and resorts but also of being surrounded by a compassionate lot. More importantly, you will be bringing some joy to so many beautiful Sri Lankan kids.
The main reason why we support enthusiastically the Connect Project is that we believe that one of the main purposes of tourism is connecting peoples, enhancing mutual understanding and, over all, concurring to improve the world education, mainly of children. Knowing that our job can give them a better chance gives us a great incentive.